Cookie Policy
In short: by default we set only technically necessary ones. Analytics (Umami) is server-side, with no cookies at all. GA4 / Facebook / LinkedIn — only if you clicked «Accept» in the banner.
1. What cookies are
Cookies are small text files that a site stores in your browser. Some are needed for basic operation (for example, so a form doesn't lose the data you've entered), others — for analytics or advertising.
Alongside cookies there are similar technologies: localStorage, sessionStorage, pixel tags (Facebook, LinkedIn). They are covered by this same policy.
2. Categories
2.1 Technically necessary (no consent)
Without them the site doesn't work. Legal basis — legitimate interest (GDPR Art. 6(1)(f)).
| Name | Purpose | Term |
|---|---|---|
cookie_consent | Stores your choice in the cookie banner | 12 months |
__cf_bm | Cloudflare bot management — protection from bots | 30 min (rolling) |
cf_clearance | Cloudflare CAPTCHA challenge token | 30 days |
2.2 Analytics (no cookies — privacy-first)
We use Umami — open-source analytics, server-side, with IP anonymization. It sets no cookies and shares no data with third parties. While you are just reading the site, we don't know who you are. When you submit a request, we attach to it the pages of this site you viewed during this and earlier visits in the last 30 days, the time of each view, where you came from (a website, a search engine or an AI assistant), campaign tags and your device type. This data is stored in our CRM together with your request. The legal basis is legitimate interest (Art. 6(1)(f) GDPR).
Collected: device type, country (without city), traffic source, pages viewed. Until you submit a request, they only feed overall statistics.
2.3 Tracking & Marketing (only with consent)
Legal basis — consent (GDPR Art. 6(1)(a)). By default they are not loaded. They activate only after a click on «Accept» in the banner. You can withdraw consent at any time via the «Cookie settings» link in the footer.
| Cookie / Service | Purpose | Term |
|---|---|---|
| Google Tag Manager + Google Analytics 4 | ||
_ga | Unique user ID (GA4) | 2 years |
_ga_<ID> | GA4 session state | 2 years |
_gid | Distinguishing users (legacy GA) | 24 h |
| Meta (Facebook) Pixel | ||
_fbp | Browser identification for retargeting | 90 days |
_fbc | Last click on a Facebook ad | 90 days |
| LinkedIn Insight Tag | ||
bcookie | LinkedIn Browser ID | 1 year |
lidc | Routing for LinkedIn | 1 day |
li_sugr | Probabilistic ID for retargeting | 90 days |
UserMatchHistory | LinkedIn ad sync | 30 days |
AnalyticsSyncHistory | Sync of LinkedIn GDPR consent | 30 days |
| Site’s own cookies (first-party) | ||
utm_lt, utm_ft | Traffic source (UTM tags) of your latest and first visit, attached to your request | 90 days |
3. How to manage consent
- Cookie banner — appears on the first visit. You can choose «Accept all» or «Only necessary».
- Changing your choice — the «Cookie settings» button in the footer (reopens the banner).
- Browser — in your browser settings you can block cookies entirely or by domain.
- Do Not Track — we respect the DNT signal: if it's set, we don't load tracking pixels at all.
4. Third-party services
When you give consent, data is passed to:
- Google LLC (US/EU) — GA4 / GTM. Standard Contractual Clauses (SCCs).
- Meta Platforms Ireland (EU) — Facebook Pixel.
- LinkedIn Ireland (EU) — Insight Tag.
- Cloudflare (US/EU) — mandatory (hosting + bot mitigation), DPA in force.
Each of these services may have its own cookies. Details are in their privacy policies. I don't control these cookies directly, but I do control whether the service loads.
5. Google Consent Mode v2
The site uses Google Consent Mode v2 (default-denied). This means: before your consent, GA4/Ads collects only cookieless pings (aggregated statistics without identification). After consent — full trackimg with cookies.
6. Changes to the policy
If we add a new tracking service or change a retention period — we'll update this page and show the banner for 30 days. The date of the last update is at the top of the page.
7. Questions
Technical or legal questions — write to hello@amaryasov.expert. Standard reply time — 7 days.
The Cookie Policy is part of the Privacy Policy. If something in the documents contradicts each other — the Privacy Policy takes priority.